The Tags & Hashtags | Social Media & Indian Weddings

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From canopy seating embellished with fairy lights and playful floral arrangements to seaplane entries and floating baraat, the upholstery of the modern-day Indian wedding has been completely revamped as a result of digital innovation and the social media boom. A healthy mix of new and old, the wedding industry has broken free from age-old norms, paving the way for a more personalized wedding experience. In the age of #DeepVeer and #Nickyanka, the infamous wedding hashtag trend has become a milestone in wedding planning if not one of the first few things newly engaged couples cross off their to-do list. It behaves as a constantly updated and exclusive portal with photos or video highlights, allowing everyone in attendance to share their point of view and best moments. It also gives the ones away glimpses of the celebration. This personalized touch breathes a life of its own with the #BrideWedsGroom being integrated into the wedding décor, invitation cards, photo ops, and so on. This encourages the invitees to mindfully post using this hashtag through the course of what typically is a three-day event

What Is A Wedding Hashtag?

The definition of successful wedding planning has evolved to incorporate various elements showcasing the couple’s story through aesthetics and design. With unlimited access to inspiration from digital platforms; the planning and execution of weddings are now a different ball game. Soft pastels as alternatives to the traditional bridal lehengas, personalized vows in addition to the Saath Pheras, and the snazzy entry of the Bride’s baraat transcend the former customs. Similarly, a good wedding hashtag does wonders for the couple.  Think of a wedding hashtag like the good old pundit who presides over the saath pheras, the Gath Bandhan, the vidai, etc. A good wedding hashtag in a similar way presides over and covers all bases from Instagram to Facebook. It behaves as an Instagram framed portal or window into the lives of the newlyweds, taking the internet by storm with anticipation built by the razzmatazz. It also serves the purpose of a modern-day wedding album that can be revisited, shared, and re-shared with a single tap of the button. You know the bar has been raised when drones are swooping down and an appointed PR team is handling all the posting on D-Day.

Why Do You Need To Make Your Wedding Hashtag Unique?

Essentially putting the bride and the groom’s names together and tossing in a ‘marries’ or ‘loves’ in the center isn’t just exhausting, yet it likewise makes the task of finding your wedding photographs via social media that much harder. There may be different couples with similar names getting hitched, and you need just your wedding memories to show up when you click on your wedding hashtag.

How To Create A Catchy Wedding Hashtag?

Regardless of whether you join your names creatively, or simply include your wedding year, there are innumerous approaches to think of an exceptional hashtag that will belong exclusively to you and your future life partner.

  1. You Can Use Your Theme:

    Take the example of Bollywood actress Bipasha Basu and her wedding to Karan Singh Grover. Their special and unique wedding hashtag was #MonkeyWedding and the theme ‘monkey’ appeared in a bunch of wedding essentials like the wedding cake. So basically one way to create a great hashtag is to choose an interesting theme and roll with it.

  2. Two States:

    If your love story is similar to Ananya and Krish from the movie/book Two States then you have a very simple and creative way of creating your wedding hashtag- just merge your unique and different cultures and come up with a beautiful hashtag that embodies the union of two souls or states! For example, Krish and Ananya could have used #BalleTam which is also a pun because it sounds like Balle Time and that’s always good advice and a super fun hashtag.

  3. Make It Meaningful:

Indians have a unique edge when it comes to wedding hashtags. This is because our parents really slogged to give us meaningful names that have just the right amount of sanskar and now you can use that to your advantage and come up with a meaningful hashtag that is the perfect mix of sanskari and fun! You should definitely check if your names come together to form a beautiful hashtag like #ChiragKiJyoti or #NeBhav (from Neha and Vaibhav) which means to fulfill a promise.

 4. Add A Desi Touch: 

If your friends and family have already given you a “ship name” then it is time to use that creativity and turn it into an epic hashtag by adding a desi touch. Instead of using the overused weds or loves you can use Byaah or Shaadi! For example, #SuShiKaByaah (from Sushant and Shikha) is fun and very unique!

5. Create A Memorable Phrase: 

With enough creativity, a little pop culture, or simple fondness for uniqueness You can bring together your names to form an unforgettable hashtag! The hashtag #Caramel was created using “Car” from the bride’s name Carryl and Mel from the groom’s name Melville. Another brilliant example is #ZorKushHua which was created from Zorawar and Kusha! 

The narrative stitched together from “She said yes!” to tying the auspicious mangalsutra to gathering at the Godh Bharai (or baby shower) is one of the heartwarming celebrations. To imagine this timeline being capsuled by a single hashtag is one of the wonders of digital innovation. In fact, this innovation has tainted social media to the extent of sparking a massive demand for professionals to document and post the lives of the bride and groom. People are gravitating towards sharing stories and celebrating them! One that rejoices in the union of two individuals and their families. One that honors a lifetime of companionship with vibrant colors, fun & games. With over 700 million active users on Instagram worldwide, and more than a billion people checking Facebook daily, it’s not surprising that young people are integrating social media into their wedding planning. At the end of the day, whatever the statistics may read, one thing is for certain – #TheBigFatIndianWedding is a spirited celebration with grandeur & panache like no other.

The Wedding School- The Benefits of Getting Enrolled

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As India is known for its colorful culture, weddings are considered the best place to witness its different traditions. Besides being a symbol of culture, it’s fast turning into a profit-making business opportunity. With the passage of time, Indian weddings are getting bigger and better, and so is the business involved, starting from caterers, designers to planners. Indian wedding industry is developing in terms of both scale and volume. As per the records, nearly 10-12 million weddings take place every year. Indian wedding is around 50 billion dollar industry and is developing at 25-30% annually. There are numerous adjuvant markets and divisions benefiting from this particular boom, such as diamond and gold jewellery, decoration, apparels, makeup industry and to name a few. The wedding planning industry is also on its peak at the moment. Technology has also seized the wedding season and so has the buying habits. Different families and planners come online to check latest trends in the upcoming wedding season.

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Weddings are whimsical, and they are meant to be this way. This is the day when two people enamored by each other’s charm decide to make their union eternal. But how to start planning this day of love is the real question. The increase in the demand of client expectations for wedding calls for a right professional in the industry. They are look for well trained, groomed and educated youngsters who are capable of running the show. The demand for such talent is increasing in the wedding fraternity. One such challenge is taken by The Wedding School and being a Mumbai based institute, it offers certified Diploma courses in Wedding Planning and Management. The Wedding School focuses more towards educating and helping young aspirants who possess vitality and keenness to learn the hairlines of the service industry and beat in this vibrant promising world of The Big Fat Indian Wedding Industry. As a part of internship program at TWS, students are offered an opportunity to work with the leading wedding planners based in Mumbai. Here the new students will undergo all round transformation which makes it difficult to believe. They are encouraged to use their theoretical knowledge which gets translated into practical skills. TWS strives to educate and empower those who actually want to have a career in the Indian Wedding Industry.

The programs offered by TWS can help you learn more about the various aspects of running your own business in weddings if you belong travel industry or have an events background. As it is rightly said that, in the field of wedding and event planning; no special degree is needed, it’s your experience that matters; in a way it’s undoubtedly true but in this competitive era, you need to upgrade your profile and get recognized in the market to run your business prosperously.  Another aspect or benefit of enrolling in a wedding management and planning school is that you get to learn the nuances in further detail which you cannot acquire on your own; you can learn about various skills and etiquettes about the profession in an organized manner.  

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Entrepreneurs wanting to expand their branches in wedding business need to groom your talent, have more confidence and to upgrade your market value; doing this you can be a successful wedding planner. The Wedding School has the Specialized course that will help you to kick start your own venture.  With all the professional experience that TWS team carries, has spurred the enrollment applications for batch 3. Seeing this overwhelming response for batch 3, TWS thought of giving something back to the industry by commencing open admissions for batch 4 starting on 1stSeptember, 2019.

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